Privacy policy

PRIVACY POLICY
Last updated: 8 May 2025

This Privacy Policy describes how E-Moda ("E-Moda", “we”, “us”, or “our”) collects, uses, discloses, and safeguards your personal data when you visit our website www.e-moda.co.uk (the “Site”), use our services, or otherwise communicate with us in connection with your use of the Site (collectively, the “Services”).

By accessing or using the Services, you acknowledge and agree to the practices described in this Privacy Policy.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, regulatory, or operational changes. We will notify you of material changes where required by law and revise the “Last updated” date. Continued use of the Services after such changes constitutes your acceptance of the new Privacy Policy.

2. Data Controller

For the purposes of UK data protection law, E-Moda is the data controller of the personal data collected and processed through the Services.

Contact details:
E-Moda
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Email: support@e-moda.co.uk

3. Legal Bases for Processing (UK GDPR Article 6)

We process your personal data on the following legal bases:

  • Contractual necessity (e.g., processing payments, shipping orders)
  • Legitimate interests (e.g., marketing, fraud prevention)
  • Compliance with legal obligations
  • Consent (e.g., for direct marketing where required)

If you are located in the UK or EEA, you have the right to withdraw consent at any time where consent is the legal basis.

4. What Personal Information We Collect

We collect the following categories of personal data:

a) Information You Provide:

  • Full name, billing and shipping addresses
  • Email address and phone number
  • Payment details (processed securely by third parties)
  • Account credentials (if applicable)
  • Correspondence and support inquiries

b) Automatically Collected (Usage Data):

  • IP address, browser type, device identifiers
  • Pages visited, time spent, referring URL
  • Cookie and tracking technology data

c) Third-Party Sources:

  • Shopify (eCommerce platform)
  • Payment processors (e.g., Stripe, PayPal)
  • Marketing and analytics providers

5. How We Use Your Information

We use your personal information to:

  • Fulfill orders and deliver products
  • Manage your account and preferences
  • Provide customer support
  • Personalise your experience and marketing
  • Conduct analytics and site improvement
  • Detect fraud, ensure security and enforce legal rights
  • Comply with tax, accounting, and legal obligations

6. Cookies and Similar Technologies

We use cookies to:

  • Operate the Site and Services
  • Understand user behaviour
  • Deliver targeted advertising

To manage cookie preferences, adjust your browser settings or use the cookie banner provided. Full details are available at Shopify's Cookie Policy.

7. Sharing of Personal Data

We may disclose your personal information to:

  • Service providers (e.g., payment processors, delivery partners, IT support)
  • Affiliates and group companies
  • Legal authorities, when required by law
  • Buyers/investors in connection with a business transfer
  • Marketing and analytics partners, with consent or as permitted by law

We do not sell or share personal information for monetary gain.

8. International Transfers

Your data may be transferred outside the UK and EEA, including to countries not deemed to provide adequate protection by the UK government. Where this occurs, we implement safeguards such as:

  • Standard Contractual Clauses (SCCs)
  • UK Addendum to SCCs
  • Data Processing Agreements (DPAs)

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

  • TLS encryption
  • Access control and authentication
  • Regular risk assessments

Please note that no method of transmission over the internet or storage is 100% secure.

10. Data Retention

We retain your data:

  • As long as necessary to fulfill the purposes for which it was collected
  • To comply with legal, tax, and accounting obligations
  • For up to 6 years in case of legal claims or disputes, unless longer retention is required

11. Your Rights (UK GDPR)

Subject to verification, you may exercise the following rights:

  • Right of access – request a copy of your personal data
  • Right to rectification – request correction of inaccurate data
  • Right to erasure – request deletion of your data
  • Right to object – to certain types of processing (e.g., direct marketing)
  • Right to data portability
  • Right to restrict processing
  • Right to withdraw consent (where processing is based on consent)
  • Right to lodge a complaint with the UK Information Commissioner’s Office (ICO)

You may exercise these rights by contacting us at: support@e-moda.co.uk

12. Children’s Privacy

Our Services are not intended for individuals under the age of 16. We do not knowingly collect or process personal data from children. If we become aware of such data, we will delete it.

13. Third-Party Links

The Site may contain links to third-party websites. This Privacy Policy does not apply to those sites. We are not responsible for their content, practices or privacy policies.

14. Automated Decision-Making and Profiling

We do not engage in automated decision-making that produces legal effects or similarly significant impacts.

Questions or Complaints?

If you have any concerns or would like more information about our privacy practices, please contact us:

Email: support@e-moda.co.uk
Post: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Supervisory Authority: Information Commissioner’s Office (UK)